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about


Defining Sports + Sports Marketing Agency is a full-service sports marketing agency with experience and expertise in the athlete management, marketing, community relations and communications services. Defining Sports represents some of the biggest stars in all of professional sports. Including some gifted WNBA, NBA, MLB and NFL athletes, coaches and legends. For nearly 20 years, we’ve assisted them with their transition from Heroes in Sports to becoming, Legends In Life.

June of 2005, D.J. Fisher founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, NFL and Olympic athletes. Fisher has represented a host of notable world-class athletes, including a host of McDonalds All-Americans, NCAA Champions, 1st Round Draft Picks, MLS, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist and Pro Football and Pro Basketball Hall of Famers.

D.J. Fisher's experience has molded his agency into a successful and recognizable name and giving him the ability to connect and create with many. Over the years, D.J. has collected a ton of accolades, awards and recognition including but not limited to being: Named 40 Under 40 by the Business Journal in 2015; Named Top 100 Most Influential Minorities In Sports; Received a Letter of Recognition from President Barack H. Obama; Received the Honorary Medallion from the City of Wichita Mayor, Jeff Longwell; Named 2017 Black Enterprise Modern Man.