D.J. Fisher founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, MLS, NFL and Olympic athletes.

Having over 15 years of experience, Fisher has represented a some of notable world-class athletes, including a host of McDonald's All-Americans, NCAA Champions, 1st Round Draft Picks, MLS, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist and Pro Football and Pro Basketball Hall of Famers.

Locking in over $50 Million in sponsorships, endorsement and partnership deals for his clients. Including two blockbuster movie deals with Warner Bros. Pictures and Lionsgate Films., nationally televised commercial and placing clients on nationally syndicated radio and television programs.

For nearly 20 years, we’ve assisted them with their transition from Heroes in Sports to becoming, Legends In Life.